Going Viral

1 November 2020 | WORD Christchurch Spring Festival

The ongoing containment of the coronavirus pandemic in Aotearoa has been in no small part due to the co-operation of what Jacinda Ardern affectionately calls our ‘team of five million’. It has been a triumph in communication, with clear messaging that New Zealanders have followed. An essential part of this effort is the work of Dr Siouxsie Wiles and cartoonist Toby Morris (The Spinoff), whose comics and animations have gone viral (excuse the pun) around the world. They discuss their strategy and challenges with Noelle McCarthy.

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